about seoPoets
Way back at the turn of the last century, when the internet was relatively young, technologist Rob Whitfield and advertising creative director Bill Vernick formed Research Channel with what was then a radical idea: build a better website by carefuly observing people surf that site. The goal was to help clients create websites that were easier to use, friendlier and more intuitive. Rob created software that allowed clients to actually watch a person surf a site and Bill questioned testers as they experienced the site. Research Channel provided helpful, usable guidance for dozens of companies just getting their feet wet online, including Dell, Fidelity, Ford, Southern Company, J. Walter Thompson and Grey Advertising.
Research Channel naturally evolved into seoPoets. While much has changed in the past ten years, our approach has not; we still combine technology with creativity to offer clients a great advantage. As it was with Research Channel, our approach to search engine optimiziation remains utterly dependent on a unique combination of technology and applying human creativity to get our clients to their goals.
rob whitfield
CEO/CTO of seoPoets. Rob was also president of Whitfield Software Services. WSS was founded in 1989 and has provided premium engineering services for major software vendors including Microsoft, Oracle, Computer Associates and Digital Equipment. Rob also cofounded Xtremesoft. His recent activities include the development of leading edge web tools as well as Java based interactive web content. Rob's background in fine arts and computer science provides the basis for his belief that the right combination of artistic and technical skills are required to achieve the very best results in today's multimedia environment.
bill vernick
Creative Director of seoPoets. Bill has 20 years of experience in advertising creative and research. He has worked for several major NY advertising agencies, including BBDO, Bates & Ayer, where he created, wrote and produced many successful national advertising campaigns for companies such as Procter & Gamble, Bristol Myers, Colgate-Palmolive and Pepsi. Bill has created, written and helped test more than 8,000 new product, advertising and strategic concepts. His work in this area also includes package, website and logo design - and advertising thematic work such as "The Best Part Of Wakin' Up Is Folgers In Your Cup".