Hear no evil... Speak no evil... SEO no evil. There's a debate going on now that questions the very core principals of seo. by looking at both sides of the question, you'll understand what might be called the ultimate definition of SEO!
A value added server by any other name. You can call writing by another name (like content providing) but when you get right down to it, good writing is good writing - and how you do it right has never changed.
SEO: 50,000 watts of internet power. Here's a good way to understand what strong seo is capable of: look back at one of the most powerful mediums of the past century. Let the wolfman guide you!